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Prudential Rand Multi-media Campaign   Prudential Rand Multi-media Campaign
Now that the technology age is here, we've found many new ways to reach out to potential buyers through our exclusive combination of print, broadcast and Internet media. We call it our Multi-media Marketing Campaign, and it gives each of our listings the maximum exposure available anywhere.

Television
Television advertising reaches millions of households. Prudential Rand Realty is the largest real estate advertiser on cable television, establishing the Prudential Rand Realty name as the premier real estate brokerage in the Hudson Valley and generating thousands of potential buyer leads. Nationally, Prudential Real Estate is one of the largest television advertisers in the country, reaching millions of households each year and making the familiar Prudential yard-sign and logo a sign of distinction and quality for our clients. Each year, Prudential airs thousands of commercials on premier network and cable television stations.
Print
Rand Country Living
Rand Country Magazine is a specially-targeted marketing vehicle that features full-color photos and details on every Prudential Rand listing, along with profiles of our distinctive communities. With more than 30,000 copies distributed every month in the highest traffic retail locations in the area, Rand Country Magazine is the largest, most attractive, and most effective real estate catalog available in the Hudson Valley.
Newspapers, Magazines and Other Periodicals
Prudential Rand Realty’s print media strategy includes global, national, local, and specialty publications designed to reach every potential buyer in the Hudson Valley. Prudential Rand has one of the largest print media campaigns of any real estate company in the metropolitan area, providing a continuous supply of qualified buyers for our listings.
Reach Millions via the Internet
Prudential Rand reaches beyond traditional media outlets with a broad Internet marketing strategy designed to drive traffic to prudentialrand.com and increase exposure for your property. Over the last 10 years, we have built relationships with the highest traffic websites in the world to reach the most home shoppers possible.
e-Commerce Demands e-Customer Service
Prudential Rand Realty is the first company in the region to operate a full-time email Customer Service Department. A live person is available seven days a week to respond to buyers within minutes, answer their basic questions, and refer them to the most qualified agent. This rapid response time is a crucial factor in generating sales from the web.


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